This is, Houman.
A seasoned design leader with over two decades of experience shaping globally recognized brands through bold storytelling, emotionally resonant design, and cutting-edge technology. I specialize in building visual languages that engage, inspire, and evolve with culture.
From Hulu to Showtime, Netflix to Paramount, I’ve led art direction and cross-functional creative teams in crafting immersive brand experiences — across digital, social, motion, experiential, UI/UX, and emerging platforms.
Equally strategic and intuitive, I bring a collaborative spirit and a systems-thinking mindset to every project. My work blends concept and craft, aesthetics and analytics — resulting in designs that blend form, function, and facts.
Now exploring roles in branding, generative AI, UX design, interactive storytelling, and spatial media (2D, 3D, 4D). Always curious. Always evolving. Always human.
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View Select Case Studies
Role: Senior Designer @ Hulu
Project: Hulu OTT & Digital Campaigns
Duration: Multi-campaign rollout (display, email, OTT)
Brief
With Hulu’s rapid expansion into Live TV, premium channel integrations (Showtime, HBO, Cinemax), and original content, the brand needed a bold, unified visual identity across both product UI and digital campaigns. At the same time, they were tasked with driving major acquisition during competitive content drops. To create a new OTT interface look and feel—plus support its cross-platform marketing rollout—with a consistent voice, a cinematic experience, and acquisition messaging designed to scale across subscriber journeys.
Execution
Directed style frames and concept development for Hulu’s new OTT home interface
Led design of motion-driven UI experiences across Live TV, News, Sports, Originals
Oversaw subscriber acquisition campaigns, from banners and emails to paid social
Partnered closely with copywriters and Hulu’s brand team to ensure clarity and cohesion across all messaging and layout systems
Crafted cross-promotional assets with Showtime and other network partners
Delivered a motion-informed promo video design system for Hulu’s new interface
Developed interactive and rich media banners for major shows (Empire, Mindy Project, Mockingjay, etc.)
Led the “Everything Hulu” + Showtime free trial campaign, directing design, copy alignment, and messaging hierarchy
Outcome
The Hulu x Showtime digital campaign alone drove over 50K new subscribers in a single weekend—a high-conversion tentpole moment for the platform. Hulu’s updated visual system created consistency across internal touchpoints and third-party media buys while elevating perceived brand sophistication.
Role: Senior Designer @ Hulu
Project: Difficult People – Hulu Original Series
Duration: 360° campaign launch campaign
Brief
Drive awareness and viewership for Hulu’s irreverent comedy Difficult People through bold, attention-grabbing digital marketing assets, including rich media takeovers and display campaigns.
Execution
Developed and designed an engaging animated display takeover using stylized key art featuring the show’s leads. Created interactive banners and high-impact digital ads that reflected the show’s tone and humor. Assets ran across Hulu platforms and partner networks.
Outcome
The campaign delivered record-setting tune-in performance for the series and set a new benchmark for digital engagement across Hulu Originals.
Role: Senior Designer @ Hulu
Project: Obey Giant – Hulu Documentary
Duration: 360° campaign launch campaign
Brief
Promote the Hulu Original Documentary Obey Giant—a film on Shepard Fairey—by creating a visually cohesive and impactful campaign across digital, email, and out-of-home.
Execution
Worked closely with Shepard Fairey to lead the creative direction and design assets using his iconic visual language. Rolled out a full suite of campaign materials including on-channel graphics, social media content, emails, and OOH creative.
Outcome
The campaign earned wide recognition for its artful integration of Fairey’s style with Hulu’s branding, capturing the essence of the documentary and boosting viewership and awareness.
Role: Senior Designer @ Hulu
Project: Hulu Brand Identity Design Evolution
Duration: Multi-campaign rollout (display, email, OTT)
Brief
Hulu was undergoing a pivotal transformation as it was expanding beyond on-demand streaming into live TV, sports, and original content. This required not just a refreshed look, but a modular identity system that could flex across platforms, campaigns, and evolving audience behaviors.
Execution
As Senior Art Director, I was embedded during three major brand evolutions. My focus was to translate brand strategy into practical visual assets and tools that scaled. I also served in a fractional ACD capacity, helping guide alignment between visual design, messaging tone, and emerging platform needs
Designed modular logos and lockups (e.g., Now on Hulu, Only on Hulu)
Built branding templates for internal marketing and external partners
Authored usage guides to ensure consistency across internal and agency teams
Collaborated closely with product, marketing, and broadcast design teams
Creation of multi-variant logo systems for Hulu’s core and Live TV sub-brand
Design of motion-based assets for digital display and OTT channels
Delivery of a cohesive production toolkit for internal and external teams
Scalable design system applied across streaming UIs, social, OOH, and broadcast
Outcome
The rebrand modernized Hulu’s presence across its entire content ecosystem, strengthening consumer perception and internal efficiency. The design system helped reduce creative turnaround times and improved visual cohesion across all customer touchpoints.
Role: Creative Director + Designer @ Omnicom (Kern)
Project: MLB Extra Innings + NBA League Pass
Duration: Spring Campaign Window (8 weeks)
Brief
Create visually compelling and high-impact key art campaigns that promote DIRECTV’s exclusive sports packages—MLB Extra Innings and NBA League Pass—to commercial audiences. The goal was to drive subscriptions among bar and restaurant owners and engage sports fans through bold, brand-aligned creative.
Execution
Led creative development and design execution while managing the Omnicom team.
For MLB Extra Innings: Built a tactile, high-energy visual concept using in-camera photography of dirt textures and chalk lines to bring the ballpark atmosphere to life. Delivered artwork across bar collateral, coasters, menus, direct mail, and digital banners.
For NBA League Pass: Crafted dynamic, action-packed key art featuring top NBA athletes (Giannis, Butler, LeBron, Luka, Tatum) in mid-play. Designed a modular layout system with bold court-line graphics, flexible for OOH placements, digital displays, and social campaigns.
Collaborated closely with media and strategy teams to ensure design continuity across touchpoints and real-time campaign optimization.
Outcome
Both campaigns exceeded performance benchmarks. The MLB rollout helped boost early-season bar subscriptions by 12%, while the NBA League Pass campaign led to a 15% year-over-year increase in commercial sign-ups. Social units achieved up to 2.3× higher engagement than prior-year creative, reinforcing DIRECTV’s leadership in premium sports entertainment.
Role: Creative Director + Designer @ Omnicom (Kern)
Project: DIRECTV Stream: Email + Digital Campaign
Duration: Ongoing Campaign Cycles
Brief
Lead the creative strategy and execution for DIRECTV Stream’s national CRM, email, and digital campaigns. The goal was to communicate a wide matrix of segmented offers across diverse audiences—cord cutters, sports fans, and family streamers—while driving sign-ups and deepening user engagement.
Execution
Directed a cross-functional team of seven creatives, including designers and copywriters, while partnering with strategy and media teams at Omnicom.
Designed and organized complex messaging flows to deliver clear, visually engaging communication through email, landing pages, and promotional assets.
Built modular email templates optimized for mobile and tailored to specific seasonal offers, premium content, sports availability, and new features like unlimited DVR.
Delivered creative variants for A/B testing, personalization tokens, and triggered flows to maximize open rates, CTR, and conversions.
Art directed iconography, product photography, and motion graphics aligned with DIRECTV Stream’s evolving brand identity.
Outcome
The campaign achieved record-breaking user engagement across DIRECTV’s email ecosystem, with significantly increased click-through rates and attribution to sign-ups. The creative system became the foundation for DIRECTV Stream’s ongoing digital performance campaigns, praised for clarity, brand cohesion, and effectiveness across channels.
Role: Creative Director + Designer @ Omnicom (Kern)
Project: AT&T Fiber + Wireless National Campaigns
Duration: Multi-quarter campaign cycles across product launches and seasonal pushes
Brief
Deliver a wide-ranging suite of digital assets for AT&T's wireless and fiber products, including email, CRM, and streaming platform placements. The objective was to drive conversions through clear, engaging messaging across complex segmented offers, while introducing motion-driven “pause” ads for in-stream viewers.
Execution
Led a team of seven creatives at Omnicom, including designers and copywriters, to produce segmented email campaigns and digital placements for AT&T.
Designed and animated “pause screen” video ads for AT&T’s streaming platform—quiet, looping brand moments triggered during user-initiated pauses.
Created a modular design system for emails promoting security features, speed tiers, and pricing offers across AT&T Fiber.
Developed personalized creative variants to support A/B testing, responsive layouts, and channel-specific messaging needs (including email, web, and mobile).
Directed visual styling, photography, and product UI design elements for consistency across AT&T’s evolving identity.
Outcome
The campaign drove substantial performance increases across CRM metrics, including improved open rates and a measurable rise in conversions from both static and animated placements. The motion-led “pause ad” concept became a best-in-class solution for silent engagement, while the modular system helped scale creative output efficiently across ongoing product launches.
Role: Art Director + Designer @ Canyon Design Group
Project: EPIX – Godfather of Harlem Display APP + FYC
Duration: Series Premiere + FYC Season Rollout
Brief
Design a high-impact suite of digital display ads and promotional assets to drive awareness and viewership for Godfather of Harlem, while also supporting its “For Your Consideration” (FYC) campaign targeting industry voters during awards season.
Execution
Designed and produced a large volume of HTML5 and static display units for the EPIX app, site takeovers, streaming partner placements, and targeted media buys.
Developed two distinct creative directions: one focused on premiere messaging (“Harlem is Mine”) and the other tailored to critical acclaim and award season pull quotes (“Whitaker is Phenomenal”).
Ensured consistency in typography, color grading, and layout hierarchy to maintain brand identity across various ad specs and platforms.
Collaborated with Canyon Design Group to create a bold, visually commanding campaign featuring Forest Whitaker front and center.
Outcome
The campaign helped drive viewership growth on the EPIX app and secured prominent digital visibility during awards consideration season. The dual-message strategy—balancing cultural weight and critical praise—resonated with both general audiences and industry professionals, solidifying the series’ premium positioning.
Role: Art Director + Designer@ GroupM (Medialets)
Project: Showtime – Ray Donovan Interactive Ad
Duration: Limited Series Launch Window
Brief
Develop an innovative interactive digital campaign to promote the premiere of Ray Donovan on Showtime. The goal was to push the limits of mobile ad technology, offering an immersive, first-to-market experience that invited users to explore the world of the show and take action directly from the ad unit.
Execution
Designed a fully interactive UI overlay on video content, guiding users through key scenes, character reveals, and bonus content.
Integrated features such as calendar reminders, music downloads, and full-episode access directly within the ad unit.
Created a seamless, cinematic user journey through interactive touch-points, with motion design that kept users engaged and informed.
Collaborated with Paramount and GroupM as Senior Art Director to concept and design a suite of HTML5 expandable video banners for iPad and mobile devices.
Outcome
The campaign was recognized as a record-breaking digital activation, featured in The New York Times and winning multiple industry awards. Engagement metrics exceeded benchmarks, with high interaction time and a notable increase in premiere tune-in. It set a new standard for what interactive trailers could achieve on mobile.
Role: Senior Designer @ Unfold
Project: Deepwater Horizon + The Code Key Art
Duration: Ongoing Localization Asset Support
Brief
Create multiple key art variations for Netflix titles to support regional testing, localization, and personalization efforts. The goal was to optimize engagement by aligning artwork with specific audience preferences based on data-driven insights and user behavior.
Execution
Designed numerous visual permutations per title, focusing on genre cues, character prominence, tone, and regional market appeal.
Leveraged A/B testing results and localization strategies to refine artwork across Netflix’s home screen and app experience.
Delivered optimized creative for Deepwater Horizon and The Code, balancing cinematic storytelling with platform-native clarity and hierarchy.
Partnered with Unfold as Art Director and Designer to craft on-channel visual assets tailored for the Netflix UI.
Outcome
These assets contributed to improved click-through and completion rates by enhancing first impressions at the browsing stage. The multi-variant approach supported Netflix’s recommendation algorithm and reinforced the importance of tailored design in user engagement strategies.
